According to the Brewers Association, there are 2,707 brewing facilities. Many of them have even started their own breweries.

Previously, they just wanted to be brewers.īut craft beer geeks with a sink or a bathtub have figured how to emulate their favorite IPAs and stouts. “Everybody wants to be a part of California, the beach, the life,” Landan said. Taylor cares about the beer and its quality, but that’s not his primary role. Along with Josh Landan, also a co-founder of Saint Archer, Taylor has helped to elevate the six-month old operation into a pillar of craft beer marketing - an exemplary model of a lifestyle brewery. He spent no time discussing mash tuns or sweating and mixing and brewing into the twilight. Taylor didn’t just represent Saint Archer on Thursday afternoon as a co-founder and brand ambassador - he symbolized the evolving nature of the craft beer industry and the marketing strategies that parallel the shifts. On stage at the Brewbound Session in San Diego, Taylor, a professional skateboarder, wore slim-fitting pants that folded above his ankle. Standing at 6 feet 2 inches, skate shoes at the bottom, his clean-shaven face festooned with tufts of slick hair, Taylor spoke in the same mellow, Californian tone that ripples through the personality of Saint Archer Brewery.

Golden grove farm and brew owner